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If you go down to your typical "bricks and mortar" shopping mall at any given time and simply look around you, you will see people interacting with their smart phones and mobile devices everywhere. They're not just talking to someone on the phone. Indeed, far from it, they are very often interacting with an application to help them find out some information. In the days recently gone by, if we really wanted to know something when we were "out and about," we had to make a mental note and then dive online when we got home to do some additional research. If this information trawling was part of the decision-making process, we were not being very time efficient here. Pending the outcome of the research, or a whole host of other factors, we might indeed never consummate the transaction, to the detriment of the particular marketer concerned.

Any red blooded marketer should salivate at the prospect of cutting out all this research time and providing the consumer with exactly the right amount of information at the right time, to enable them to make the buying decision here and now. While many people were, at one time, trumpeting the arrival of Internet marketing as the death of "bricks and mortar," we should look at mobile marketing as being a way to really help to draw people in through that sliding glass door. Now, they should be armed with all the information they need, able and willing to get it right there and then in the store, while on the cusp of buying.

Industry information shows that more than 50% of retail shoppers had used their mobile devices to help them make a strategic buying decision while they were conducting their Christmas and holiday shopping. This could be comparative, as in looking to see whether such an item was cheaper at another location, or doing some immediate research to answer a question that they might have at the point-of-sale. The buyer could become a whole lot more efficient by completing a shopping list at home, which is then pushed to the mobile device by SMS, to be carried to the store - the perfect solution.

In these cases, we don't have to concern ourselves about pushing the message out via texting or SMS marketing to potential buyers, but we do need to make sure that these people are never lacking the information that we really ought to be able to provide them. As marketers we are definitely falling down on our job if we are missing the opportunity to convince the potential consumer that we are providing any and all information necessary to make their job a little easier.

There will surely come a time when it will be very intuitive for shoppers to tap a couple of screens and get all the information they might need, supplemental to their pending buying decision. In the meantime, marketers should do everything to help shoppers realize that their task is a whole lot easier now than it ever was.

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Gerald Yancey specializes in SMS marketing and mobile marketing, helping any business of any size to stay closely connected with their customers and increase sales as a result. Wouldn't you like to see what mobile marketing can do for you? Go to => http://www.mobile-marketing-life.com

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The mobile market is a huge market that if you can find a way to get into it can be very beneficial for local business owners. Because the number of mobile and mobile internet users continues to grow at a rapid rate, it is about time that local business owners engage in mobile marketing in addition to their other forms of marketing efforts.

To be able to stay abreast of the changes in the way customers search for products and services, they companies must adapt to the latest trend. And the latest trend today is the widespread use of smart phones. Almost each person you see in the malls, restaurants, or any other public places have phones in their hands. Mobile phones are no longer used primarily for texting and calling only. In fact, they are being utilized for mobile marketing and text message advertising messages as well.

If people used to utilize their desktop and laptop computers in searching almost anything online, well that method has changed when smart phones became one of the most widely used communication medium for in the last 3 years or so. Now, if you want to know what makes mobile marketing a potential way for local business to reach their target audience? Well, think of how many time or how long people use mobile phones every single day. As previously mentioned, mobile market is big, this comprises about 4 billion of users worldwide and about 27% is smart phone users.

Looking at this numbers, you can definitely say that the mobile marketing can provide a higher success rate for mobile marketing. Add that to the fact the increasing number of mobile internet usage, where in about 50% uses their smart phones to do local searches. In other words, mobile searches are highly associated with local searches. If you take that into account, you can get these mobile users find your business when they look for you.

Looking at the other side of it, if you want your customers know what your business or company has in store for them, a mobile text messaging is a very effective way to get your message across real quick. It is because mobile marketing has a higher open rate compared to email marketing. By open rate, it means the time it takes for your message, whether text or email, to reach to your target market.

With mobile advertising option, it has over 90% open rate compared to a little over 20% open rate with email marketing. This means that as soon as your message is sent, it will be read by the recipient in 4 minutes or less compared to several hours if it is sent as an email. This is due to the fact that more people have their mobile phones with them most times of the day. So, this means mobile advertising can get your message across within minutes.

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